We fuse technical depth and experience design to transform what’s possible in a changing world.

Customers expect companies to use technology to provide seamless, unified experiences. Successful organizations respond flexibly to change and disruption by continually evolving to meet consumer demands and expectations.

Our Customer Experience (CX) team designs experiences with a deep understanding of users, context, and how technology works. Our wide array of skill sets and expertise, always guided by a strategic approach, results in exciting new ways to enhance customer experiences with modern design practices.

We partner with clients to support and amplify the value of their offerings in service design, how they represent their offerings and business in the brand experience, and how they foster compelling interactions in customer engagement. We then deliver customer-centric, technology-led solutions created with modern design practices that meet ever-evolving needs in a continually growing digital landscape.

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We bring relevant data and insights on key business issues to better inform strategic choices and improve the digital brand experience for customers and associates. 

Our rigorous, empirical methodology to map the minds of your customers ensures we truly understand their needs and goals. This quantifiable approach allows your project stakeholders to make data-informed decisions.

  • Market Assessments
  • Accessibility Guidance
  • Surveys / Interviews / Panels
  • Ethnographic Field Studies
  • Persona Development
  • Information Architecture
  • Usability Tracking
  • Eye Tracking


Our Customer Experience Strategists develop effective digital and content strategies that are customer-focused, measurable, and grounded in research-backed insights. We're not about creating a digital experience for the sake of technology. We're about the strategic integration of the right technologies to drive business value and a better customer experience.

With the customer journey and the client’s goals in mind, we develop a strategic roadmap that gives organizations clarity with a mix of near-term “quick wins” and longer-term initiatives.

  • Digital Strategy Roadmaps
  • Content Strategy Development
  • Content Governance Modeling
  • Project Planning & Prioritization
  • Customer Journey Mapping
  • Design Thinking Workshops


Customers and end-users are the authority for what defines engaging and intuitive web and mobile experiences. We observe, measure, and learn from their expectations and behaviors, before investments in code and engineering are made.

Guided by user insights and your business objectives, our creative team designs and writes human-centered digital experiences that flow seamlessly, look amazing and work flawlessly – balancing functionality, aesthetics, and performance. 

  • Brand Identity Design
  • Interaction Design
  • User Interface Design
  • Copywriting
  • Low & High Fidelity Prototyping
  • Web & Mobile Development


Help marketers transform their digital brand experiences through improved research, strategy, and reporting. 

Establish a strategic approach, and measure performance across all digital channels to ensure the right message and audience are reached at the optimal time. Analytics, customer metrics, and performance indicators are implemented so content and technology can be optimized to deliver successful results.

  • Customer Data Analysis
  • MarTech Integration
  • SEO & SEM Analysis
  • Tag Management
  • Campaign KPI Reporting
  • Iterative Enhancements
  • Content Governance Workshops

Fresh Website Boosts Brand Recognition and Customer Satisfaction

Print-on-demand supplier CompanyBox looked to CapTech to help them turn ideas into action, with the goal of being an online destination where people can quickly find exactly what they needed, see true-to-life product samples, and easily place an order. The growing and innovative packaging specialist wanted to increase subscription services for repeat clients and to attract and keep customers through a clearly communicated, relatable brand identity. Given the importance placed on customer service, a seamless web experience and an effortless, guided decision-making process also needed to be top priorities.

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8 offices across the country looking for great talent

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Bree Basham

Bree Basham

Principal, Customer Experience

Bree leads our Customer Experience practice, creating digital strategies and solutions using modern technologies to deliver meaningful and measurable experiences for our customers. She has served as a Creative Director for many omnichannel experiences within the retail space, as well as for a number of other industries that CapTech serves.

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