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Smart Speakers seem to be everywhere these days, but the sophistication of applications and the adoption of Natural Language Processing for companies as a channel to engage with customers is still in its infancy.  CapTech conducted a nationwide study of nearly 1000 American consumers to examine adoption habits around smart speakers, looking at everything from age and income to shopping habits. Understanding users and usefulness allows companies to determine whether Natural Language Processing fits within their brand engagement strategy.

Read an in-depth overview of the research here.

profile of a smart speaker user infographic

About the Author

Jason Snook
Jason Snook has a PhD in Human-Computer Interaction from Virginia Tech. He is a leader in the Customer Experience (CX) Practice Area at CapTech. He believes that superior digital experiences hinge on solid research and data. He has over 17 years of UX/CX experience, helping companies design systems that are easier and more effective for customers and employees.